Philip Kotler, Gary Armstrong. Principles of Marketing

№13150. Philip Kotler, Gary Armstrong. Principles of Marketing.

Учебное издание

. Pearson Education Limited. 2008г. 1020с. Увеличенный. Состояние: Хорошее. Замечание по обложке, скотч.

Это букинистическая книга в единственном экземпляре

The fifth European edition of the world-renowned textbook on the principles of marketing. The book provides a comprehensive and up-to-date introduction to marketing theory and practice, combining classic concepts with European market insights, modern case studies, and practical examples of strategic marketing management.

978-0-273-71156-8